In today’s digital world surrounded by a variety of products, and services. But the role of UX here is to represent those products and services in a way that provides a meaningful experience to users.
But a designer needs to focus to provide an amazing experience for the users. And this is done using various design aspects, a text which evolves around creating brand delivering or providing services and products.
Hence to make sure user have a great experience there is 7 UX principle that makes a great user-friendly website:
- Pay attention to your user
- Cognitive Load Reduction with Clarity and Simplicity
- Website is not Read they are scanned
- Be consistent
- Visual Hierarchy
- Understand Target Audience
- Usability Testy
1. Pay attention to your user
Focusing on the user is one of the most primary aspects of all. The first and foremost thing to be remembered by any designer is to make sure that you don’t end up designing with your design perspective. A user’s usability is more defines the success of a website.
From graphic, text, and design everything should be designed to make it compatible with your user. As a designer, your intuitions may realm well with ideologies of UI/UX but it may not fit in with the user’s point of view. In such cases, it is always important to prioritize your user, communicate with them, and create a bridge between fuzzy designs and the flow of the website.
2. Cognitive Load Reduction with Clarity and Simplicity
As a creator, you must simplify the functionality for users, whenever they land on a webpage it should be flexible for them to perform actions of their choices your user should not be pulled into various directions in the bid to find the call to actions or the information for which they actually came. A website should clearly address the needs of the user and navigate them to their desired output in the bare minimum steps taken.
This can be efficiently done by placing URLs, Buttons and keeping information handy. Usability should be kept above design. Keeping in mind the layout first helps you to have a very clear and simple navigation-friendly landing page whereas design and creative elements should always come at the end. Design flexibility is a must.
3. Website is not Read they are scanned
Well to the surprise websitesare never read they are practically scanned through. Any user that lands on your page is actually initially just scanning through your website.
And this is where another UX principle comes i.e. – “Make your page scannable” but how?
Using visuals, graphics, and infographics to convey your instructions. It becomes easier to create the experience by radically improving the visual context of the website. And if someone wants to read they can switch directly on the information shown.
4. Be consistent
One of the extremely important points in UX is to be consistent. Human brains tend to respond and remember things that are consistently the same. Similarly having the same design functionality and visual aspect on all your pages creates flow and makes the user familiar with your brand. So it’s rightly said – “ Consistency is the key to everything”.
5. Website Hierarchy
Now to have a successful website we need to create a balance i.e from UX, SEO to web design everything should go hand-in-hand. This is where website hierarchy comes in a role, to simplify it we can say that presenting visual and contextual elements in a manner that creates a flow in your website. Organizing the web pages makes the page crawlable and easy to move through.
6. Understand Target Audience
Know the audience your content will be engaging with. Understand their wants and use design that is more relatable to the service or product but also reacts well with the mindset of audience.
7. Usability Testing
Well it is also called the Test Early Test Often principle. The importance of this not only lies with getting to understand issues better, but to understand usability and future easily. Testing helps manage errors easily and to test their speed and intelligence by time. A very important aspect for all growing companies who can get hampered due to continuous addition of services and slowing of website. To avoid this its better to have a usability testing model.
So to have a great website just follow the 7 UX principles and keep in mind that for a successful website all you need to have to do is make sure your website is usable, credible, simple, navigable, accessible, desirable, and consistent.
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