7 UX Principles for Creating a Great Website

In today’s digital world surrounded by a variety of products, and services. But the role of UX here is to represent those products and services in a way that provides a meaningful experience to users. 

But a designer needs to focus to provide an amazing experience for the users. And this is done using various design aspects, a text which evolves around creating brand delivering or providing services and products.  

Hence to make sure user have a great experience there is 7 UX principle that makes a great user-friendly website:

  1. Pay attention to your user
  2. Cognitive Load Reduction with Clarity and Simplicity
  3. Website is not Read they are scanned 
  4. Be consistent
  5. Visual Hierarchy
  6. Understand Target Audience
  7. Usability Testy

1. Pay attention to your user

Focusing on the user is one of the most primary aspects of all. The first and foremost thing to be remembered by any designer is to make sure that you don’t end up designing with your design perspective. A user’s usability is more defines the success of a website.  

From graphic, text, and design everything should be designed to make it compatible with your user. As a designer, your intuitions may realm well with ideologies of UI/UX but it may not fit in with the user’s point of view. In such cases, it is always important to prioritize your user, communicate with them, and create a bridge between fuzzy designs and the flow of the website. 

2. Cognitive Load Reduction with Clarity and Simplicity

As a creator, you must simplify the functionality for users, whenever they land on a webpage it should be flexible for them to perform actions of their choices your user should not be pulled into various directions in the bid to find the call to actions or the information for which they actually came. A website should clearly address the needs of the user and navigate them to their desired output in the bare minimum steps taken.

This can be efficiently done by placing URLs, Buttons and keeping information handy. Usability should be kept above design. Keeping in mind the layout first helps you to have a very clear and simple navigation-friendly landing page whereas design and creative elements should always come at the end. Design flexibility is a must. 

3. Website is not Read they are scanned

Well to the surprise websitesare never read they are practically scanned through. Any user that lands on your page is actually initially just scanning through your website.

And this is where another UX principle comes i.e. – “Make your page scannable” but how?

Using visuals, graphics, and infographics to convey your instructions. It becomes easier to create the experience by radically improving the visual context of the website. And if someone wants to read they can switch directly on the information shown.

4. Be consistent

One of the extremely important points in UX is to be consistent. Human brains tend to respond and remember things that are consistently the same. Similarly having the same design functionality and visual aspect on all your pages creates flow and makes the user familiar with your brand. So it’s rightly said – “ Consistency is the key to everything”.

5. Website Hierarchy

Now to have a successful website we need to create a balance i.e from UX, SEO to web design everything should go hand-in-hand. This is where website hierarchy comes in a role, to simplify it we can say that presenting visual and contextual elements in a manner that creates a flow in your website. Organizing the web pages makes the page crawlable and easy to move through.

6. Understand Target Audience

Know the audience your content will be engaging with. Understand their wants and use design that is more relatable to the service or product but also reacts well with the mindset of audience.

 7. Usability Testing

Well it is also called the Test Early Test Often principle. The importance of this not only lies with getting to understand issues better,  but to understand usability and future easily. Testing helps manage errors easily and to test their speed and intelligence by time. A very important aspect for all growing companies who can get hampered due to continuous addition of services and slowing of website. To avoid this its better to have a usability testing model.

So to have a great website just follow the 7 UX principles and keep in mind that for a successful website all you need to have to do is make sure your website is usable, credible, simple, navigable, accessible, desirable, and consistent.

Do you want a successful website? Click on our website link below to get your website ready.

Improve Website Conversion Rate Through UX Design

“The first impression is the last impression.”  The saying defines everything; even in digital marketing, UX is the backbone of any website. To get the maximum conversion rate and user satisfaction, UX design can contribute to everything. With better UX, you can improve your UI, get more business, gain customer trust, and increase the website credibility.

1.Clear, Simple, and Minimalistic

It is essential to design simple websites and ease the digital audience while performing tasks, from ordering to enquiring. With each effort, you make to boost your sales, make it minimal and straightforward.

The main focus is a visually intelligent design aspect that would gather great engagement. Still, it must not complicate and turn tedious for the users.

This also involves cleverly using the website’s white space. White spaces turn out to be a massive contributor to an astounding website design, reasons white is the primary choice. It also gathers a lot of user attention and makes the website look easy for navigation.

2. Call to Action Button

Call To Action, or ‘CTA,’ plays an essential role in influencing the users, and setting your CTA’s drives an abundant amount of brainstorming. CTA’s guide the user to perform a specific action that leads to conversion.

Standard CTA’s are-

  1. Start a trial
  2. Get Updates
  3. Download (App, E-book, Pamphlet, and services)
  4. Book (appointment, meeting, service, or consultation)
  5. Sign-Ups and Subscriptions etc.

CTA involves excellent color psychology and dealing with ‘THE FOLD’ in technical terms. ‘The fold’ is an illusive section that marginalizes what the user sees before scrolling.

Content can also be used as a CTA in terms of what you want the user to see first comes before the fold, and others follow with scrolling. Useful CTA aspects–

Use bright colored CTA button

Content Should not be more than 5 words

The text should be Action-oriented and Contrasting to the background

3. Speed of your page/website & Rectifying errors & broken links

UX’s most crucial determining factor of the website is the loading time. If the site has a slower surfing speed, then it hampers the conversions extremely. For better outcomes, we need to optimize page speed and for which you have only 3 to 5 seconds to create an impression.

Rectifying 404 errors i.e broken links is essential. If the user lands on this error, they end up navigating to other websites. Tackle this issue by figuring the reasons behind the error and rectify the situation b customized error display, pleasant images, or relevant messages. It’s important to save the website impression in ways to retain users.

Evaluate plugins, reduce CSS and HTML scripts also check through these online tools for speed optimization-

4. Visual Cues for better interaction and website Readability

http://nuro.co/

How readable or visually attractive the site is? The most underappreciated of UX is website readability. Obviously, if the user cannot connect or make sense of your site, then the whole curriculum leads to one factor, i.e., a lousy UX.

Everything from font size, spacing, content,  images, special effect videos,  CTA even the logo plays a significant role in optimizing the website.

Too much chaos leads to a negative impact and hence causes unnecessary distraction, which reduces the probability of getting conversions

5. Information to seek attention/attraction

Best way to grab the user’s attention is by adding various attractive elements that persuade them to drop their contact details.

For e-commerce websites, “FREE SHIPPING’ does wonders conversion drop-in at a massive threshold than any other.

Include reliable ways to contact you by adding easily visible contact details on the footer; it embodies trust and eases users.

Chatbox is just like a helping hand to the user only to seek help whenever desired. But avoid unnecessary, annoying popup chat box as they irritate the view and leads to bounce out.

Do you want to improve your website conversion rate?